Mattel uses a wide range of business intelligence tools and services to understand and guide the Barbie franchise.
| APPLICATION |
PRODUCT |
SUPPLIER |
| Financial management |
Oracle Financials |
Oracle |
| Financial planning |
Essbase |
Hyperion |
| Human resources |
PeopleSoft Human Capital Management |
PeopleSoft |
| Supply chain and demand management |
Manugistics Supply Chain and Demand Management |
Manugistics |
| Procurement |
Ariba Procurement |
Ariba |
| Transportation management |
Kewill.Ship Enterprise |
Kewill Systems |
| Business intelligence |
Impromptu and PowerPlay, SPSS 13, SAS Assist and SAS Insight |
Cognos, SPSS, SAS Institute |
| Market intelligence |
Retail Measurement, AdRelevance, HomeScan |
ACNielsen |
| Consumer spending research |
Custom Analytics |
Consumer Tracker, Research Scarborough |
| Store sales data |
InfoScan |
Information Resources |
| Product strategy research |
SpectraCom Research |
SpectraCom |
| Corporate strategic planning |
Learning Map |
Root Learning |
| Databases |
DB2, Oracle 9i, SQL Server |
IBM, Oracle, Microsoft |
|
Source: Baseline Research
Projects: Data Analysis 
