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Smarter Virtualization – Key Building Block for Dynamic Infrastructure

Turn Data into Results with Better Business Intelligence

Plan, Launch and Manage Your Data Centers More Efficiently

Projects: Data Analysis

Base Technologies

By Baselinemag
2005-08-04

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A world-class system for gathering information on customers and competitors.

Mattel uses a wide range of business intelligence tools and services to understand and guide the Barbie franchise.

APPLICATION	PRODUCT	SUPPLIER
Financial management	Oracle Financials	Oracle
Financial planning	Essbase	Hyperion
Human resources	PeopleSoft Human Capital Management	PeopleSoft
Supply chain and demand management	Manugistics Supply Chain and Demand Management	Manugistics
Procurement	Ariba Procurement	Ariba
Transportation management	Kewill.Ship Enterprise	Kewill Systems
Business intelligence	Impromptu and PowerPlay, SPSS 13, SAS Assist and SAS Insight	Cognos, SPSS, SAS Institute
Market intelligence	Retail Measurement, AdRelevance, HomeScan	ACNielsen
Consumer spending research	Custom Analytics	Consumer Tracker, Research Scarborough
Store sales data	InfoScan	Information Resources
Product strategy research	SpectraCom Research	SpectraCom
Corporate strategic planning	Learning Map	Root Learning
Databases	DB2, Oracle 9i, SQL Server	IBM, Oracle, Microsoft

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Source: Baseline Research

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Plan, Launch and Manage Your Data Centers More Efficiently

Better Business Intelligence – Turning Data into Results

Virtualization – Key Building Block for Dynamic Infrastructure

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Dynamic Infrastructure – What It Can Mean for Your Business

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